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Hospitality, Tourism & Small Business Advisory


Hospitality, Tourism & Small Business Advisory


Hospitality, Tourism & Small Business Advisory

Hello there!


Gabrielle Daniels

Thank you for taking the time to consider my services. With over 20 years experience at a senior level working for Starwood Hotels, Mantra Hotels, Accor & Gold Coast 2018 Commonwealth Games. I offer you expert industry advice to help your business succeed. I am a specialist consultant with a proven history of significantly increasing overall revenue and profitability.

I have provided my specialist consultancy services to a number of key clients including but not limited to the Brisbane 2032 Olympic & Paralympic Committee, The Star Entertainment Group, The Glen Hotel & Suites, Paradise Resort, Cllix Apartments, Rambla, Song Group, Stayco & Allogio.

I can work with you operationally to support as a second pair of hands another set of eyes to assist your business in moving forward. My specialty is to help identify areas in your business that could operate more efficiently and together we can achieve your business goals and focus on revenue opportunities.

I can only be of benefit to businesses who are open to change with the ability to be reviewed openly and honesty. I look forward to the opportunity to working with you and your team.

Tourism Star

2023 Gold Coast Women of the Year Awards

Tourism Star

What I do

Core Services

When it comes to identifying revenue opportunities, cost savings, operational performance & improvements, I offer my extensive industry knowledge and networks to give my clients a competitive edge! I am not outsourcing your work to others, I work with you directly every step of the way.

After enjoying many years of unprecedented growth, business owners must prepare for tougher times ahead with many senior leaders in the industry thinking through major questions confronting them.


Revenue Management
Pricing & Distribution
New Property Openings
Supplier & Contract Management
Revenue & Budget Reporting
Cost Reduction
Efficiencies Review


Business Audits/Review
Process Improvement
Data Validation & Analysis
Project Management & Delivery
Market Analysis
Feasibility Studies
Business Continuity Planning


Customer Loyalty
Guest Review Platforms
Guest Engagement Strategies
Business Development
Change Management
Sales & Marketing Strategies


What Clients Say


When Gabrielle Daniels joined StayCo, we knew we were welcoming a powerhouse of hospitality and business acumen. Gabby brought more than just experience – she brought transformative vision. Over the past six months, Gabby has exceeded every expectation. Her task was monumental: to revamp our revenue strategy and propel StayCo towards a future of financial strength and industry leadership. Gabby embraced this challenge with her signature hands-on approach, not just advising from the sidelines but becoming an integral part of our operational fabric. The results speak for themselves. Under Gabby’s guidance, we have seen a revolutionary overhaul in our pricing structures, leveraging automation and dynamic pricing strategies that will no doubt significantly boost our revenue and efficiency. Her insights into OTA optimisation have made StayCo stand out in a crowded marketplace, while her strategies in corporate, group, and event business have transformed every inquiry into a potential ambassador for our brand. But Gabby’s impact goes beyond numbers. Her ability to navigate complex challenges with confidence has infused our team with a new sense of purpose and direction.
Gabby has left an undeniable mark on StayCo, setting us on a trajectory towards unparalleled success. Gabby is not just a consultant; she is a change-maker and strategist.
Thank you, Gabby, for being part of our journey. You have set StayCo on a path of innovation and success that will resonate for years to come. We wish you continued success in your future endeavours and know that any organisation fortunate enough to work with you will be all the better for it.

MELISSA PEARSON – General Manager, StayCo

I had the pleasure of connecting with Gabby to assist within my role as Director of Accommodation and Gabby’s insight, feedback and knowledge was invaluable for future strategy and planning. All interactions were genuine discussions that benefited the working relationship greatly, and I look forward to the opportunity to work with Gabby again in the future and could not recommend her more highly.

CAMERON BAKER – Director Accommodation, Vic2026 Organising Committee

We often get caught in the habit of worrying about the cost, opposed to considering the outcome and the Income $$$ the cost will deliver………….. Gabby is not a cost, she is a revenue generator and a time saver setting up rates for all markets, OTA’s, complex systems and so much more! So much faster than anyone I know in the field! She was my guardian angle when setting up Rambla and continues to be as a key part of our business and ongoing growth.

ANDREW HEWITT – Rambla Group Manager, Accommodation

It’s not often you find an industry partner, that is as professional, knowledgeable, and strategically focussed as Gabby. Having worked alongside Gabby over the past year, she has continued to not just deliver results for her clients, but also comes with a willingness and openness to share her knowledge – she definitely puts her clients at the centre of everything she does, as a true industry leader.

MATT ROSE – RoomPriceGenie, Sales & Country Manager, Australia and New Zealand

I have had the opportunity to work with Gabby several times over my career both at Mantra Group and more recently at The Star Entertainment Group, Gold Coast. Gabby is an industry specialist with enormous capacity and capability in the revenue & channel management areas. I would not hesitate in recommending Gabby’s services and I look forward in working alongside her again on future projects.

MARK HODGE – Principal Advisor, Hodge & Co Tourism & Hospitality Management

You have made such an impact and been an absolute pleasure. I can’t thank you enough for the knowledge and support you have given each of us & I hope you know how truly amazing you are!

ALICIA SZERZYN – Paradise Resort Gold Coast, Sales & Marketing Manager

I was lucky enough to learn from Gabby as I took on a new role as Revenue Manager. I learnt more in 6 weeks than I could have in 6 months! Gabby was clear and concise in her conveying of information, which was always presented in a very natural order, ensuring content was never over whelming. Gabby’s knowledge of the hotel industry is second to none, and she was able to provide valuable feedback on all aspects of our operation, not just revenue. Her enthusiasm for the industry is infectious, and we all hope we have the pleasure of working with Gabby again soon!”

REBECCA LANE – Paradise Resort Gold Coast, Revenue Manager

I had the pleasure of working with Gabby Daniels at Mantra Group over a number of years and there are few people in the Australian hospitality industry that can match her knowledge in the diverse field that is Hospitality Distribution. Her deep understanding of the way revenues are built in hospitaity businesses; whether that be through rooms, food and beverage or events makes her skills highly valuable in the current environment. In addition, Gabby’s provde ability in strategic planning, leadership and analytics makes her an exceptional resources for any business in the hospitality industry looking for a competitive advantage. Gabby will continue to be a great sucess due to her skills, work ethic and vibrant positivity; the same success is assured to those that engage her.  

KENT DAVIDSON – Managing Director – Cross Hotels & Resorts

I had the pleasure in working with Gabby Daniels for the past 14 months. I have been in the hospitality Industry for the 15 years and during my time with Gabby, I can truly say that she is the most efficient General Manager I have worked for. Gabby has exceptional expertise in leadership, coaching, knowledge and motivation. She is dedicated, driven and forward thinking to achieve the best results possible in any situation, which was extremely inspiring… so much so that I looked to her as a mentor. Gabby is very much about creating a fantastic team environment and her support to all team members including myself was amazing. During my time with Gabby and continued guidance and encouragement has without doubt improved my knowledge and skill set which is invaluable and I cannot thank her enough. I have no hesitation in writing this recommendation for Gabby and if you want professionalism and results, Gabby will deliver.

MICHAEL MAZEY – Rooms Division Manager – Mantra at Sharks

I hope to one day lead a team with such clear direction and authenticity as Gabby did at GC2018 Commonwealth Games. I am so grateful to have been a part of this team, and to have worked with a leader so driven, down to earth and just plain honest. I always learn more about myself when surrounded and led by high performers, and the team that Gabby put together was no exception – every individual brought a unique skill set that created a robust structure in readiness for GC2018 and I learnt something different from each person. The amount of emotion that she invested in the team was incredible, and this was evident every day – whether it was tears of joy when a team member achieved greatness or pulling the team together in time-critical situations. It’s this genuine passion for her team that sets Gabby apart as a leader.

SHANNON GRUDON – Contact Centre Officer GC2018

I have had the pleasure of working with Gabby at both Commonwealth Games and Mantra. She has worked on a number of challenging projects with multiple stakeholders. Her ability to strategically plan based on research, experience and detailed analysis has ensured success. She has generated enormous support from her team and is well respected by management. I would highly recommend Gabby and hopefully will have the opportunity to work with her again in the near future.

KEN MINNIKIN – Director Tribus345

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